The Essential Blog

6 Reasons to Play Background Music in Your Restaurant

Posted by Heather Leekins on Dec 5, 2016 9:00:00 AM

Have you ever been in a completely quiet store – with no music playing in the background? What did you think? If you are like most people, you probably felt uncomfortable, and after browsing around for a bit, you quickly left, and headed toward a friendlier, more welcoming store.
On another note, have you ever left a restaurant because the music was far too loud or unpleasant? Did it make you feel anxious and stressed?
Music is a key, and underrated detail in a store’s retail business: The right music has the potential to put people in the right mood. It can attract customers, increase sales, and add revenue. Here are six reasons why playing the right music will benefit your restaurant:

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Topics: Restaurant tips and tricks

Best Practices for Securing Your Restaurant

Posted by Heather Leekins on Nov 28, 2016 2:18:40 PM

As a restaurant owner, protecting your employees and customers is probably one of the most challenging parts of your job. Drawing customers into your restaurants for increased business must be balanced with the concerns of crime, loss, liability, food safety and security.

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Topics: POS Security, Restaurant tips and tricks

5 Ways to Prepare for Black Friday

Posted by Heather Leekins on Nov 2, 2016 9:15:36 AM




The Holiday shopping season begins with Black Friday and that’s the best time for retailers to turn a profit. It’s hard to believe but Black Friday is less than 30 days away.  Get ready for hungry shopping crowds. This is the perfect opportunity for restaurant owners to nab new customers, increase sales, and establish a loyal clientele for the slow winter months.

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Topics: Restaurant tips and tricks

Should I Fix My Broken POS System or Just Buy a New One?

Posted by Heather Leekins on Oct 17, 2016 10:26:15 AM

Sometimes fixing a POS system, cracked screen, dead motherboard, or even a broken thermal printer is almost as costly as buying a new one. When that happens, you have a pretty tough decision to make: Do I stick with what I’ve been using and love, or get something brand new? Here’s what you should consider before making the choice.

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Topics: Point Of Sale Repair

Welcome to our New Blog and Website!

Posted by Heather Leekins on Aug 30, 2016 3:20:23 PM

We are excited to introduce you to our new blog and website.  This is where we plan to share our thoughts on our industry,  the world Point of Sale, and all of our Essential activities, including the latest news and events. Or, we may just share whatever is on our mind.

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Topics: Welcome

Keep Your Restaurant Safe from Ransomware Attacks

Posted by Michael Tash on Aug 24, 2016 11:46:56 AM

In March of this year, the owner of Hard Times Café in Rockville, MD tried to log onto his back office system and the screen was frozen. He could not access any files and spent hours on the phone with his POS Solutions provider when he was greeted with a ransomware message demanding $10,000, paid by Bitcoin, to release encrypted files.

Ransomware is a type of malware that prevents users from accessing their system, either by locking the system's screen or by locking the user’s files unless a ransom is paid through certain online payment methods to get a decrypt key.

The FBI’s advice was either pay the ransom or shut down your systems and rebuild from scratch. But Roth would rather wipe out the old and start again, before getting in business with criminals. And that’s what Hard Times Cafe did. More than three decades of data was gone, thirty-five full and part-time employees were out of work for a week while the restaurant was closed and revenue was lost.

Ransomware attacks are on the rise and have quadrupled in the first half of 2016 alone. According to CNN the digital extortion of ransomware is expected to grow to $1 billion by the end of 2016. You can’t prevent a ransomware attack, but you can protect against it.

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Topics: Ransomware, POS Security